| She’s gonna wash that Ash right out of her hair | |
March 2, 2010
   
Posted in: Cheryl Cole
   
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Broken-hearted Cheryl Cole put on a brave face yesterday as she returned to work for the first time since splitting from cheating husband Ashley. The devastated Girls Aloud star spent nine hours filming a new TV shampoo ad. Looking weary, the singer was picked up from her Surrey mansion at 7.35am and taken in a chauffeur-driven silver Merce des to North London’s Spring Studios. Cheryl, 26, kept it together at the shoot for beauty product firm L’Oreal while the cast and crew were ordered not to mention Ashley, 29, or to ask her for autographs. An onlooker said: “She looked tired and drawn but determined to put her work face on and to give a good performance. Ever the professional, she didn’t break down or cry. She was friendly and just knuckled down. “She said she realised she couldn’t keep cancelling work commitments and needed to get back to business. Working keeps her mind off her turbulent private life. She’s going to wash Ashley right out of her hair. “Cheryl did a fantastic job and the shoot went brilliantly. You would never know she had just left her cheating husband.” The campaign, part of her £500,000 12-month contract with the French beauty label, will be aired this spring. Source: Mirror |
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| Video: Cheryl Cole Backstage with L’Oreal | |
December 31, 2009
   
Posted in: Cheryl Cole
   
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Cheryl Cole Behind the Scenes with L’Oreal Paris Here is a nice video clip of Cheryl Cole behind the scenes of L’Oreal Paris Elvive Full Restore 5 advert she did in September. |
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| Cheryl’s L’Oreal advert is misleading | |
November 22, 2009
   
Posted in: Cheryl Cole
   
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Viewers have complained that a L’Oréal advert fronted by Cheryl Cole is misleading. Cole landed the £500,000 deal in August and has since starred in television adverts for L’Oréal Elvive Full Restore 5, a range of shampoos and conditioners. The Times reports that 13 viewers have complained to the Advertising Standards Authority about the commercials because Cole wears hair extensions. The authority rejected the claims as a message is shown during the advert which says that Cole’s hair is “styled with some natural extensions”. “A problem would only arise if the ad did not make clear that she is wearing these extensions,” the watchdog said. “It is also worth noting that the hair extensions are made from natural hair and have been treated with the products being advertised.” However, Cole’s hairdresser Julien Guyonnet has reportedly revealed that she uses artificial fibre extensions because the glue used for natural ones was damaging her hair. |
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