Cheryl Cole made an appearance for the X Factor press launch today.

A press conference to launch the new series took place in London this morning, in preparation for the first episode on Saturday night.

Cheryl had made a video message, as she was unable to attend. In the video message, she told the waiting press that she will definitely be returning to film the ‘judges houses’ section of the show.

Yay!

He’s wrapped her in cotton wool throughout her battle with malaria but Simon Cowell says it’s war once Cheryl Cole returns to X Factor.

‘It would be unbearable if she won again,’ moaned Cowell, who has seen Cole win twice in a row – first on her debut as a judge with Alexandra Burke in 2008 and then again with Joe McElderry last year.

He also admitted that he’s to blame for the pantomine surrounding his judges after endless column inches devoted to Cheryl’s heath and love life and Dannii Minogue’s baby.

‘Sometimes we have got into the habit and I’m partly responsible for this of the judges’ personalities being talked about more than the contestants,’ he said.

The 50- year-old said he’s done with sob stories and tears from show hopefuls.

‘I like it when people are honest about why they have entered. If you’ve entered because you want to get rich and famous, then that’s great. Just don’t pretend you’re doing it in memory of your dead dog,’ he told new! magazine.

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Here is a 30 second advert for The X Factor 2010! The new series starts next Saturday at 7.30 on ITV.

Excited?!

Joe McElderry hit the town for the first time since he bravely told the world he’s gay.

The X Factor winner, who was at London club Kanaloa on Wednesday night, revealed how happy he is to get everything off his chest.

Joe said: “I’ve never felt so free. The support has been overwhelming.”

It certainly has – he’s gained 20,000 more followers on Twitter since he came out two weeks ago.And it’s not just fans who are supporting him – WILL YOUNG and his mentor CHERYL COLE are too.

Will gave him a shout out during his gig last week and he’s been chatting to fellow Geordie Cheryl on the blower.

Joe added: “I didn’t go to Cheryl before I came out as she’s got enough on her plate at the moment, otherwise I would have done. She’s always there for me, always on the end of the phone.

“She’s constantly giving me advice on how to handle fame and the pressures.

“Knowing Will did that too means so much.”

The star was in high spirits all night.

He went on: “I’m very happy. I can’t wait to release my album and I’m excited about the future.”

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Kimberley Walsh doesn’t think it would have been “appropriate” for her to replace Cheryl Cole on ‘The X Factor’.

The Girls Aloud star – who presented a live broadcast for the 2009 ‘X Factor’ final from eventual winner Joe McElderry’s home town of South Shields – insists she is happy that Nicole Scherzinger was asked to step in and cover for her malaria-stricken bandmate during the Boot Camp stage of the competition.

She explained: “Cheryl and I have similar opinions but it’s Cheryl’s gig so it wouldn’t be appropriate for me to replace her.

“Nicole Scherzinger will be interesting to watch – it’s a good way for the public to get to know her better.”

While Kimberley had been rumoured to be taking over from the brunette beauty as she recovers from the bout of malaria she contracted last month, Pussycat Dolls star Nicole was asked to stand in after impressing music mogul Simon Cowell during her stint as a guest judge.

However, Cheryl is determined to return to work soon.

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Here is Nicola on Monday’s episode of Britain’s Next Top Model. I have clipped the parts that Nicola features in, which is around 14 minutes long.

You can find the full episode on the forum [HERE]

Enjoy!

Brave Cheryl Tweedy is due to return to work this week after a remarkable recovery from malaria.

The 26-year-old X Factor judge, who contracted the potentially fatal disease last month, has been in talks with TV chiefs about going back to work for the first time next Friday with an interview for ITV2 spin-off show The Xtra Factor.

The interview with Xtra Factor host Konnie Huq is likely to take place in the grounds of the Surrey home that the Girls Aloud singer once shared with Chelsea and England footballer Ashley Cole.

The singer has also been in touch with boss Simon Cowell about returning to the panel in time for the Judges’ Houses stage of the competition next month.

She has been joking with the 50-year-old X Factor boss by text – warning him not to keep the best acts for himself while she is sick and fellow judge Dannii Minogue is on maternity leave.

A source close to the singer, who is currently divorcing Cole, said: “Cheryl is a fighter and this has been the fight of her life. She’s put all her energy into getting better and it looks like it’s paid off. The fact she’s cracking jokes again is a wonderful sign that the feisty old Cheryl is returning.

“Simon has told her he can’t wait to have her back on board.”

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Cheryl Cole’s X Factor boot camp replacement Nicole Scherzinger, has been slammed by TV presenter Stephen Mulhern who says Kimberley Walsh would have been ‘ideal’.

The Geordie judge’s malaria scare meant she had to pull out of this year’s boot camp stage. Pussycat Dolls singer Nicole had been Dannii MInogue’s stand-in judge for the Manchester auditions, which Cheryl also couldn’t make, and show bosses loved her so much they signed her up to cover for Chezza at the next stage of the talent contest.

But Magic Numbers presenter Mulhern doesn’t agree with ITV’s decision and believes his one-time 5 O’Clock Show co-host would have been better suited.

Speaking to Metro.co.uk, he said: ‘Honestly I would have gone for Kimberley Walsh to replace Cheryl over Nicole for boot camp.’

‘She’s more like Cheryl. I don’t really know Nicole but I think Kimberley would have just been the perfect pick.’

‘I did the 5 o’clock show with her and I thought she was brilliant. I think she would have been ideal. It’s interesting that they’ve gone for Nicole. But we shall see how it turns out.’

But Kimberley doesn’t need to fear as she recently landed her own TV show Suck My Pop on Viva co-hosting with Will Best.

This will be the first time she has had her own official presenting role after co-presenting the 5 O’clock show with Mulhern last month.

There must have been magic in the water on the tea-time show though as Stephen also landed his own primetime show on ITV.

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